Some UX Work

UX work across ecommerce, product design, and digital experience — built for a global brand serving millions of users across 100+ countries and 45+ markets.

Uramaki AI · PWA · SOCIAL

Social content creation is broken — too many tools, too many steps, too much time.

Uramaki turns a single prompt into ready-to-publish posts, carousels, and reels for Instagram, Facebook, and TikTok. I designed and built the entire product: UX, frontend, backend, and infrastructure. One flow, from idea to content.

WallETF FINTECH · WEB · APP

Most investment apps show you data. Few help you understand it.

WallETF is a personal finance tool designed to make ETF portfolio tracking actually readable — clear, visual, and actionable. I handled product design, UX, and frontend development end to end.

AI Product Listing & Instant Search — GUESS × Algolia ALGOLIA · SFCC · GUESS

GUESS had millions of products and users struggling to find the right ones.

I led the UX design and project management for an AI-powered search and listing experience built with Algolia. The result: faster discovery, fewer dead ends, and a search that actually understands intent.

Menu Redesign — GUESS NAV · GUESS

Navigation is the one thing every user touches — and the last thing teams question.

I redesigned the GUESS global menu from the ground up, leading UX and project management across a complex, multi-market rollout. Less friction, clearer hierarchy, faster paths to product.

FAQ Application — GUESS OPS · SFCC · GUESS

Support tickets were growing. The answers were already on the site — just impossible to find.

I designed and built a dynamic FAQ application for GUESS that surfaces the right answer at the right moment, reducing support load and keeping users moving. UX and frontend, fully mine.

Content Cloud AI · REACT · PRODUCT

Creating and managing content across multiple teams and markets is messy by default.

Content Cloud is a personal project I designed and built to centralize content workflows — making production faster and collaboration less painful. Product design, UX, and frontend development from scratch.

Checkout Redesign & CRO — GUESS SFCC · GUESS

Checkout is where revenue is won or lost — and ours had friction we hadn't fully mapped.

I led the UX redesign combined with a structured CRO approach: research, hypothesis, test, iterate. Drop-off points were identified, addressed, and monitored for real conversion impact.

Digital Modules Collection — GUESS DESIGN SYSTEM · GUESS

Scaling a design system across 45+ markets means every component needs to work everywhere, every time.

I designed and built a library of digital modules for GUESS — flexible, variant-rich, and dev-ready — used across the entire ecommerce experience. Design system, UX, and frontend development.

UpTeams PRODUCT · ONBOARDING · CONCEPT

Onboarding new team members takes longer than it should — and most of that time is wasted on things that could be structured.

UpTeams is a product I designed to make team onboarding clearer and faster, reducing the back-and-forth that slows everyone down from day one.

WeDots MAP · NIGHT UX · CONCEPT

Most social platforms optimize for reach.

WeDots was designed around a different idea — connecting people through shared moments and real proximity. I led product design and UX, shaping the core experience from concept to prototype.

Magento Theme STOREFRONT

A theme is only useful if someone can actually customize it without breaking everything.

I designed and built a Magento theme with flexibility at its core — clean structure, UX-considered layouts, and frontend built to be extended, not just installed.

Radionorba BROADCAST · WEB

Radio audiences are shifting, and digital presence can't just be a streaming button.

I redesigned the Radionorba digital experience to bring the energy of the broadcast into a modern, engaging interface — UX and frontend developed at Dyrecta Lab.