I specialize in redesigning how digital product teams work—analyzing complex workflows, finding bottlenecks and manual work, then rebuilding the entire process with AI, automation, and modern product development.
I deconstruct how teams actually work—not how org charts say they should. I map complex workflows into individual steps, surface bottlenecks, manual tasks, and decision points that don't need a human. That's where the redesign starts.
Over 10 years leading digital products at scale. At GUESS, I led a cross-functional team of 7 across UX, development, and web ops—building a design culture based on clarity and high standards. I connect stakeholders, guide teams through complexity, and make sure good design ships.
Design is my craft—and the lens I use to rebuild workflows. From research to final interaction, I've designed ecommerce experiences used by millions across 100+ countries. As co-founder of Uramaki, I lead product design from strategy to ship.
I rebuild processes with AI, automation, and code—not slides. I've built tools and agent workflows that compressed days into hours. The result isn't just faster execution—it's a different way of working, where people spend less time on repetition and more on strategic decisions.
The method behind every workflow I redesign—from mapping how teams work today to a process that runs differently.
I analyze the full workflow as it runs today—tools, handoffs, who's involved, and where time actually goes. Not the process on paper. The one in production.
I break it into individual steps and label each one: bottleneck, manual work, or real decision point. That's where you see what's worth automating—and what still needs a human.
I redesign the process using AI, automation, and modern product development—agents, integrations, better handoffs. Faster execution is the baseline. A different way of working is the goal.
Teams spend less time on repetitive tasks and more on strategic decisions. I stay through rollout and iteration—until the new workflow runs without me and keeps improving on its own.
Winner of 1st Prize in the Best Use of AI category at DX Awards 2026. AI-assisted digital experience analysis that turns Contentsquare data into faster diagnosis, monitoring, and prioritized action.
View project → 02A workflow that reads Figma through MCP, interprets components and interactions, and generates structured Jira work items—Epics, Stories, and Tasks—without manual ticket writing. It speeds design-to-dev handoff and keeps backlog entries aligned with what's in the file.
View project → 03An AI-powered app and PWA that turns a prompt into social-ready storytelling—posts, carousels, and reels for Instagram, Facebook, and TikTok—with refinable copy and visuals in one flow.
View project →10+ years of ecommerce, product design, and digital experience — for a global brand operating across 100+ countries and millions of users. Research, strategy, design, and delivery.
Discover more →Scripts, tools, and automations built to eliminate the work nobody should be doing manually. From 10 hours to 1. From a week to a few hours. Real problems, real results.
Discover more →Workflows I designed from scratch to connect tools, teams, and data. Including an AI workflow that won a DX Award 2026 — and one that creates 23 Jira tickets in 4 minutes.
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