I lead with empathy, clarity, and enthusiasm. I guide designers and developers, helping them grow while building strong stakeholder relationships. I shape a design culture people trust and enjoy, empowering teams to turn ideas into meaningful experiences.
Design is my craft and my mindset. I approach every project with precision, curiosity, and a strong attention to detail. From research and strategy to execution and iteration, I guide the entire product design process to deliver experiences that simply work.
I get genuinely excited about uncovering opportunities. I bring together diverse teams and clients to explore challenges, spark ideas, and co-create solutions. With deep experience in workshop design and facilitation, I help groups move from uncertainty to clarity.
I transform concepts into interactive, intuitive digital products. Combining design sensibility, front-end expertise, and AI-driven workflows, I work closely with engineering teams to prototype, refine, and build experiences that are robust, scalable, and enjoyable to use.
Combine user research, stakeholder input, and analytics with AI-assisted synthesis to surface friction, opportunities, and where automation or smarter workflows will actually move the needle.
Refine insights into clear problem statements, success metrics, and journey views that prioritise AI-enabled optimisation—so teams agree what to build, automate, or measure first.
Move quickly from low-fi flows to high-fidelity prototypes using AI-accelerated iteration—exploring variants, copy, and interaction details while keeping cross-functional alignment on what ships.
Stay close through implementation and QA: specs, checks, and AI-supported monitoring so design intent reaches production—and workflows keep improving after launch.
AI-assisted digital experience analysis that turns Contentsquare data into faster diagnosis, monitoring, and prioritized action.
View project → 02A workflow that reads Figma through MCP, interprets components and interactions, and generates structured Jira work items—Epics, Stories, and Tasks—without manual ticket writing. It speeds design-to-dev handoff and keeps backlog entries aligned with what's in the file.
View project → 03An AI-powered app and PWA that turns a prompt into social-ready storytelling—posts, carousels, and reels for Instagram, Facebook, and TikTok—with refinable copy and visuals in one flow.
View project →A collection of recent projects showcasing design thinking, user research, and digital experience development.
Discover more →Scripts and automation tools that simplified workflows and improved efficiency for myself and cross-functional teams.
Discover more →Workflows and processes I've enhanced or built from scratch to improve efficiency and deliver measurable results.
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