Writing

Thoughts on UX, product design, and the workflows behind them — posts I usually share on LinkedIn, collected here for easier reading.

Marketing Cloud · SFCC

One hour per newsletter. I stopped accepting that.

From manual Marketing Cloud sends to a Beefree + AMPscript + vanilla.js workflow — business users build emails in 10–15 minutes, alone.

Salesforce · Agentforce

I walked into Salesforce's Agentforce World Tour with questions. I left certain the way we work today is over.

Agentforce + MCP on Commerce, Marketing, Service — configure a promotion from Slack in one message. Not 80% manual, 20% test. The opposite.

E-commerce · Virtual Try-On

I tested several virtual try-on providers. None of them convinced me.

Sticker effect, high costs — so I built Drift with AI agents. 7–9 seconds, real reprocessing, product worn not overlaid. The prompt makes the difference.

UX Team · E-commerce

I rethought how to build a UX team in e-commerce from scratch in the AI era. What I learned flips everything.

Start from processes, not roles. Three people — AI-skilled manager, senior UX/UI with frontend, UX analyst. Not reduced. Precise.

AI · Workflow

5 practical tips to start using AI in your daily workflow.

Delegate repetitive tasks, integrate Claude via MCP, stress-test decisions, build project memory, turn meetings into knowledge — start with one.

E-commerce · Future of Work

Your role in five years could disappear. Or transform into something that doesn't exist yet.

Five role shifts in e-commerce teams — designer/developer merge, merchandiser as validator, copywriter as editor. It depends on one thing.

Workflow · AI

I connected Figma, Claude, and Jira — and I don't open tickets by hand anymore.

Figma, Claude, and Jira in one workflow — 23 stories in 4 minutes, with acceptance criteria already written. No manual ticket creation.

Uramaki · Side Hustle

One month of Uramaki. Here's what I actually discovered.

I tested Uramaki on my LinkedIn from zero — not for marketing, but to see if it works after hours. You bring the idea, AI amplifies.

Contentsquare · Claude MCP

Contentsquare + Claude MCP. The release that changes the rules.

Claude reads your analytics in seconds — funnel analysis, rage clicks, Jira tickets. With agents, you stop analyzing and start receiving decisions.

Figma · Claude Design

Figma or Claude Design? There's a problem nobody admits.

Figma files age, code doesn't — after six months, two design systems that don't talk. Explore in Figma, produce in Claude Design.

AI Agents · Orchestration

AI doesn't replace. It multiplies. But there's a trap nobody tells you about.

From idea to product with specialized agents — prompt mastering, review roles, and why output quality depends entirely on how you guide the system.

Side Hustle · Uramaki

It's 9:45 PM. Your workflow wasn't built for your side hustle.

Nano Banana, ChatGPT, Canva, laptop — or one prompt from the couch. Images, copy, and caption in 60 seconds with Uramaki Studio AI.

UX · Dynamic UI

Your static UI is why you're losing conversions.

Same homepage for a first-time visitor and a ten-time buyer isn't brand consistency — it's rule systems that adapt hierarchy, copy, and funnels.

UX · AI

Design isn't moving pixels anymore. It's building self-optimizing systems.

An intelligent layer around UX/Frontend: design system checks, simulated personas, auto-generated docs — time back for strategy.

n8n · E-commerce

Three e-commerce automations with n8n. Zero gut decisions.

Agents for user behavior, post-release monitoring, and Core Web Vitals — less time on data, fewer calls made on instinct.