Project Overview

UpTeams is a design project for creating an editorial calendar to support e-commerce teams. The idea was born in GUESS from the need to have a centralized tool connected via API to the main company analytics tools.

The calendar displays tasks, similar to project management tools like ClickUp or Asana, but with enriched information to show key performance metrics and insights. The tool is AI-powered to provide recommendations on activities to schedule based on historical data, forecasts, and competitor analysis.

Note: This project remained in its design phase and was not developed.

The Problem

E-commerce teams in GUESS needed a centralized tool to manage their editorial calendar and coordinate activities across different channels and campaigns. Existing project management tools like ClickUp or Asana were effective for task management but lacked integration with business analytics tools and didn't provide data-driven insights to inform editorial decisions.

Key challenges included:

Fragmented tools — editorial planning separated from analytics and business data
Lack of data integration — no connection between calendar activities and performance metrics
Manual decision-making — teams had to manually analyze data to plan activities
No predictive insights — difficulty forecasting optimal timing for campaigns
Limited competitor intelligence — no integrated view of competitor activities

UpTeams was designed to address these gaps by creating a unified platform that combines task management with business intelligence and AI-powered recommendations.

Design Concept

The calendar interface displays tasks similar to project management tools, but with enriched information that provides context and insights for each activity. Each task shows key performance metrics including:

• Comp vs LY (Year-over-Year) — comparison with the same period from the previous year
• YTD (Year-to-Date) — cumulative performance metrics from the beginning of the year
• Forecasted performance — predictive analytics based on historical trends
• Competitor activity — insights on competitor campaigns and timing
• Market trends — relevant industry and market data

The tool is powered by AI to provide intelligent recommendations on activities to schedule. The AI analyzes historical data, forecasts, and competitor analysis to suggest optimal timing and content strategies for editorial activities, helping teams make data-driven decisions about when and what to publish.

The platform is designed to be connected via API to the main company analytics tools, ensuring real-time data synchronization and eliminating the need for manual data entry or export/import processes.

UX & UI Design

I designed a comprehensive interface that combines the familiar task management experience of tools like ClickUp and Asana with rich data visualization and AI-powered insights.

The calendar view serves as the central hub, displaying tasks with contextual information overlays that show performance metrics, forecasts, and competitor activity. Each task can be expanded to reveal detailed analytics, AI recommendations, and historical comparisons.

The design emphasizes clarity and efficiency, allowing teams to quickly understand the data-driven context for each activity while maintaining the intuitive workflow of traditional project management tools. The interface is designed to be scalable and flexible, accommodating different team sizes and workflow preferences.

Special attention was given to data visualization, ensuring that complex metrics are presented in an accessible, actionable format that supports informed decision-making without overwhelming users.

UpTeams

Project Overview

The Problem

Design Concept

UX & UI Design

Let's build something remarkable.

Let's build something
remarkable.